THOUGHTS AND IDEAS
The Pre-Order Trigger That Isn’t a Discount: How to Drive Sales
Gym owners often slap “DISCOUNT” on a preorder and wonder why margins vanish. The fix isn’t a coupon code—•it’s a price incentive. Done correctly, it gets members to order early, protects your margin, and leaves inventory for drop-ins. 1. Price...
Boost Merch Revenue 70% Using Front-Desk Sizing Samples
Our data across hundreds of gyms shows a simple pattern:Members who handle a sample are 70 % more likely to place an order than those who don’t. Check out our latest collection featuring the Dyamond Fitness women’s tank for a...
Make Your Deadline Actually Drive Sales
Deadlines aren’t decoration—they’re the lever that turns “maybe later” into “buy now.” Use them right and your preorder explodes. Use them wrong and your post collects dust. Here’s the play. 1. State the Deadline—Loud and Clear Weak: “Summer Merch collection...
Turn a Simple $30 Tee into High-Paying Clients Today
A plug-and-play playbook for gym owners who want merch to pull double duty.
BoomTown CrossFit’s Apparel Transformation with Forever Fierce
Michael Venable, owner of BoomTown CrossFit, had a vision for his gym’s apparel that went beyond the mundane. Initially, he relied on a local apparel store, but the partnership left much to be desired. “The timeframe for getting orders, the...
Deciding Between a Template or Custom Design: Smart Guide
Audio: Deciding Between A Template or Custom Design Which sell the most items? Best selling templates or a custom design? In this post, I'll do my best to go over the honest pros and cons of both to help you...