THOUGHTS AND IDEAS

If you've ever wondered, “What’s the real return on investment (ROI) of my members wearing my gym’s apparel around town?”—you’re not alone. Many gym owners see apparel as just another expense, but in reality, it’s one of the most cost-effective marketing...

When it comes to offering apparel in your gym, there’s a crucial question almost nobody asks: How much administrative work comes with this process? This is a big deal—because if the vendor you choose dumps a ton of extra admin...

Gym apparel is a great way to build your brand, strengthen your community, and generate extra revenue. Yet, many gym owners avoid it—not because they don’t like the idea of apparel, but because they hate the administrative work that comes...

For Your First Order, Do This: Keep an Open MindTreat your initial order as a learning experience. No judgments—just gather a baseline to understand where you’re starting, and use this first order guide to help you track results, set expectations,...

I am always very honest with people on intro calls: It usually takes an order or two for members to understand the idea of a preorder.Some gyms have no problem with preorders and their members are fired up to preorder...