THOUGHTS AND IDEAS
What You Need to Know About Storefronts (Part 1)
With the rise of “print on demand” services, clients have been asking about a “storefront where members can buy stuff whenever they want”. If you’re not familiar with this, basically you can print on whatever item you want and members...
How to Create Your Own Apparel Plan: A Complete Step-by-Step Guide
If you prefer to make your own apparel plan without a phone call, in this post, I will walk you through our updated annual apparel plan and provide some suggestions to make it work for your gym. Download the plan...
When an Order Flops – Smart Ways to Avoid Mistakes and Bounce Back
It happens to every business. An order flops. Preorders are painfully slow. You feel like you’ve posted a thousand times, made class announcements, and have a sign in every corner of the gym and you have 5 preorders. How and...
How to Plan Your Year Effectively for Success
Chris Cooper is the founder of Two Brain Business. If you own an affiliate, you have come across Chris's books, podcasts, and resources. Chris and I were talking the other day about apparel plans. The goal with the apparel plan is to...
Hoodies: What You Need to Know – Styles, Tips & Trends
Hoodies are one of the most popular items we offer. Due to the volume of questions we’re receiving about hoodies, we’re putting together a frequently asked questions guide to put you at ease when selling a high ticket item. What...
Should I Run a Black Friday Sale? Read This Before Deciding
“I'm running a Black Friday promotion where we'll discount all of our apparel and I’ll offer it out to members during that weekend only. Do you have any advice on discounting the rest of our inventory?”. Why yes, yes I...