THOUGHTS AND IDEAS
What's the Difference Between a Print Shop and a Done-for-You Apparel Partner?
When gym owners tell me they "already have a guy for shirts," I ask them five questions: Does your vendor create original designs for you? Do they send you garment samples before you order? Do they set up an online...
How to Market a Gym Apparel Drop That Actually Sells
Most vendors just print shirts. Some might toss in a design. That's it. But printing the merch is only half the equation — if you're not actively marketing the drop, don't expect it to sell. Here's what we tell every...
Webstore vs Front Desk: What's the Best Way to Sell Gym Merch?
You've got two main options for collecting apparel orders from your members: run an online webstore or manage orders at the front desk. Both work. But they serve different situations, and the right choice depends on how you run your...
What Is a Zero-Inventory Apparel Model for Gyms?
A zero-inventory apparel model means your gym never purchases, stores, or risks unsold merchandise. Every single item is sold before it's produced. You collect money first, print second, and deliver third. Your financial exposure is zero. This is the opposite...
How to Price Custom Apparel at Your Gym
Most gym owners underprice apparel for one simple reason: they price it like a member, not like a business owner.If you set your shirt price based on what feels inexpensive, you usually leave too little room for profit. That makes...
How Often Should a Gym Sell Custom Apparel?
The short answer: 3-5 times per year. The longer answer depends on your gym's size, culture, and how seriously you treat apparel as a revenue stream. Most gym owners fall into one of two camps. Either they do one big...